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Hackers Rejoice: Serbian .RS Domains to Launch in January

By on December 17, 2007

In 2003, The Federal Republic of Yugoslavia (“.YU”) was superceded by a different form of union between the states of Serbia and Montenegro. The countries declared their independence in June 2006. According to this report by the Internet Assigned Numbers Authority (IANA) in December 2006, the Government of Montenegro submitted an application for the “.ME” domain. This was followed by the applications for the delegations of the “.RS” domain to the Republic of Serbia.

In September, I made an announcement about the launch of Montenegro’s “.ME” domain and it’s possibility of being a great branding opportunity. Recently there have been some updates which may lead “.ME” to be obsolete for international domainers.

What is Domain Hacking?

A domain hack is an unconventional domain name that uses parts other than the SLD (second level domain) or third level domain to create the full title of the domain name. Domain hacking has become somewhat of a trend, with the rise of website brands such as “Del.icio.us” Here are some popular examples

Thousands of words end in “RS”

If you take a moment to think about it, “rs” is one of the most common two-character word endings. Here is a list of 4000 words ending with RS. This list is less than half of all English words ending with RS. I personally wouldn’t mind owning “Domaine.rs” or “Develope.rs!” While I am not a big fan of using hacks for large projects due to branding and usability issues, they could be great fun names for personal blogs or unique applications.

.RS Launch Date: January 10th 2008

As of right now I can not provide any detailed information because the NIC.RS registry website is in Serbian. If anyone can translate or finds a working Serbian » English translator, please let me know.

What are your thoughts on this new domain extension or domain hacks in general? Do you own any yourself? Please leave a comment below.


About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.