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If You Write It, They Will Read: Blog Content Getting Recognized In Big Ways

By on April 16, 2010

Online communities, interest groups, niche industries,… the entire world is more connected than ever. The enormous adoption of social networking and it’s ever increasing integration with the rest of the web enables professionals to constantly stay on top of whats going on in their field of expertise.

Thanks to Google Alerts and Twitter, businesses are actively monitoring for any mentions of their name. If you write it, they will read!

In this article I will detail some examples and thoughts on how writing about your favorite businesses and services can increase exposure to your own blog.

Lately I have been pleasantly surprised by the number of responses from companies that I write about here on DotSauce Magazine.

I would like to share three recent articles I’ve written that resulted in a positive action by the subject of the articles.

#1. Search Advertising Pioneer Launches TweetUp.com

Article resulted in: Prominent Tweet

I’m a big fan of Twitter, so when I heard that Bill Gross, the founder of GoTo.com (late 90’s search engine, Pay-Per-Click pioneer), is launching an advertising platform built around Twitter I was pretty enthused. TweetUp has an excellent model which will place tweets on popular websites.

The team at TweetUp likely saw their name being mentioned on Twitter and seemed to like the article. I’ve been getting several visits daily since they shared the link on their @TweetUp profile.

#2. World Domain Cup Top 100 Proposed gTLDs

Article resulted in: High profile backlink

In this article I shared the results of a contest being hosted by Japanese ISP Interlink to select a new top level domain to invest in.

Interlink picked up on the article and placed a link to it very prominently on the World Domain Cup homepage.

#3. Using Media and Data to Market Your Domains For Sale

Article resulted in: High profile backlink

In this article I mentioned  the Bido domain marketplace and highlighted an example Bido auction that used domain statistics effectively to show value in their name.

I’m friends with a few of the guys from Bido on Facebook, so I tagged their names when sharing the article.

A few days later, I was pleased to see Bido feature the article on their Marketing Tips page which is suggested to each and every user when listing a domain for sale.

The businesses or individuals you write about might be looking out for their name, but as this proves, it is worth it to let them know you wrote about them!

What’s Better Than Backlinks?

There have been similar results where the subjects of my articles will leave comments showing their gratitude, re-tweet out a link to the article or simply thank me privately.

These actions are just as important as getting a backlink or website traffic. It’s nice to know that the people you write about are actually taking the time to visit and read what you have to say.

Don’t be afraid to shine the spotlight on and link out to quality, relevant businesses and resources. Building connections with important figures in related industries can open new avenues for you personally, expand your blog’s reach and increase readership.


About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.