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Google Introduces Disavow Backlinks Tool for SEO

By on October 22, 2012

A much-anticipated new tool aimed at combating negative links has just been released by Google.

Within your Google Webmaster Tools website profile, you now have the option to disavow backlinks that you would like Google to ignore when considering your website or domain for indexing.

Google’s head of web spam Matt Cutts announced the Disavow Link tool recently at PubCon and has published an introduction video (embedded below) with suggestions as to why webmasters may want to use it as well as a word of warning to webmasters to use caution and proceed slowly.

Do You Need to Disavow Links?

Most people should not need to use this tool.

You may have purchased a domain name that was previously used and abused, so to speak, in that it may have negative, spammy or irrelevant backlinks. You may have hired a shady SEO company who did bulk commenting, directory submission, poorly written articles,  paid links, link-exchange schemes, forum spam, or other black hat techniques of years past. These are a few reasons you may need to use the Google Disavow links tool.

How It Works

The process is as simple as uploading a text file with a single domain or URL on each line that you would like to be disavowed or ignored.

It may take several weeks for links to be disavowed, because Google will need to reindex all the pages in question. You should attempt to remove any links by contacting the offending websites and use the tool only for those links you can’t remove manually.

You can get access to the Disavow links tool at Google Webmaster Tools and learn more about it from Matt Cutts in this video.


About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.