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“The $3 Million Bargain” Candy.com Ready To Launch

By on July 13, 2009


Just a little over a month ago, veteran domainer Rick Schwartz made the announcement that he had sold his premium domain name, Candy.com.

Schwartz agreed to sell the domain for $3 million in a deal with the Melville Candy Corporation, founded by cousins Joe Melville (left in photo) and Greg Balestrieri.

candy-foundersThe Boston Herald has just published an article on the new owners’ upcoming launch of Candy.com

Candy.com is scheduled to go live on July 20 and will be selling more than 6,000 different types of candy from over 500 manufacturers big and small. They will also be featuring product reviews and interactive discussion forums.

An Inside Look at a Premium Domain

Melville Candy is reporting that Candy.com receives 1000 visitors daily from natural type ins.  Type-in website traffic is really what separates an average keyword domain from a “generic” or “premium” or “category killer” domain. Whatever you would like to call it, Candy.com sure fits the bill!

Jeremiah Johnston, COO of Sedo.com domain sales and auctions made this guest commentary:

There’s a certain misconception that people only navigate the Web through search engines, and that’s just not true.  It delivers many people to a company’s doorstop without them necessarily knowing what’s behind that domain name. For the people that run those domains, that’s a pretty valuable lead source right there.

Greg Balestrieri, new Candy.com co-owner had this final comment…

In five to 10 years from now, we’re going to look back and say that $3 million was a bargain.


About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.