Surprising New Website Data Reveals Social Sharing and Traffic Trends

By on March 9, 2010

Innovative multimedia company, Tynt is working behind the scenes on over 400,000 sites including many well known media and news publications. Their service extends to over 200 million web users.

Tynt Insight technology is being used to track content sharing via copy & paste actions in a user’s browser. According to the company, an average of 6% of page views on the web result in some kind of user action that can be tracked by their technology.

In a recent rebuttal towards TechCrunch’s claim that 45% of all social sharing is done on Facebook, Tynt has shown clearly that this is not the case.

Email deserves the top spot for overall shares at 75%, Facebook accounts for 25%, blogs and forums (labeled “Other”) still account for a significant number of shares while Twitter is still growing with 1% of the social sharing action.

Tynt went on to provide a different and all-together more interesting break down of social sharing by showing how shares are performing in the chart above. Apparently Tynt Insight is tracking more than just copy/paste actions. This is valuable and definitely insightful click-through data!

Here are highlights I’ve observed containing some very interesting data revealed by Tynt:

  • There are an estimated 1 trillion to 1.4 trillion page views on the web each month.
  • Slightly over 2% of all page views result in sharing via copy & paste actions, totaling 20 billion shares per month.
  • Sharing via built in share buttons (Digg this, Tweet this) account for only 400 million shares per month.
  • Email is used for 70% of all social sharing and accounts for 48% of new site traffic.
  • Blogs, forums and other mediums generate 36% of new site traffic despite accounting for only 4% of total shares.
  • While 25% of all sharing is done on Facebook it only generates 10% of new site traffic.
  • Digg generates 5% of new site traffic despite accounting for less than 1% of total shares.

What can we do to improve user experience and cater to the kind 2% of visitors who choose to share our content?

Website publications and blogs could definitely use more accessibility and unity with email sharing. We put an emphasis on social sharing and tend to leave email as a fall-back option when in fact it is being used the most.

Adding a prominent notice or automated form to share via email may do the trick and help tap into the prevalence of email sharing.

I’m sure improvements and new applications, website widgets, and browser addons for both email and social network sharing will be coming soon throughout 2010.

Tynt’s Insight software will automatically include a link back to the source page when text is copied from a website. I’m still a little dumbfounded that they are tracking copy and paste data, why didn’t someone think of this sooner?

I’m interested to see what content is being copied from my sites, how often, and how I can use that information to generate more site traffic. If this sounds good to you as well, check out Tynt Insight‘s free service and leave a comment below with your thoughts.

AQDN.com

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.
  • http://www.adelaidedj.com/facebook locspoc

    nice, do you have any examples of share by email wordpress plugins?

  • http://www.ameri-site.com/ jreilly

    This is post is very helpful. Then by deduction – the best “social networking” tool for new page views is email, and this should be integrated into my sites. Rather, it should be my share this option for pages and posts.

  • http://www.soumyabrata.com/ Soumyabrata Paul

    Hi Mark, thanks for such an article. It is really very much informative. We shall love to read this kind of posts in future. Keep it up man.

  • http://www.webpagelottery.com/ WebpageLottery

    I do get more than 50% of bookmark from facebook for my addthis.com account.

  • http://jonagusto.byethost14.com/wordpress/seo/265/ jonagusto

    good content….nice to share and information

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  • http://www.sitehatchery.com Designer

    Good Share!! From a developer’s point of view it is vital to be aware of the current web trends. Thanks for the valuable post.

  • RAJWANT1982

    yaa this actually is good piece of info

  • http://www.godotmedia.com/social-media-content-creation social media management

     the share of e-mail is really huge! But that does not mean e-mail marketing is very effective, does it? I doubt. The data shown is only about sharing information and not about finding more info on it.. 

  • Mita

    Thx for sharing !