5 Tips on Using Social for SEO

By on November 28, 2011

Social media is often overlooked in its roll as an element of SEO. In this article I share 5 areas of interest along with some suggestions for using social media marketing and social networking to increase you presence and rankings on search engines.

1. Set the Right Twitter Name

Just the name, no frills.

One of the most powerful tips for ranking high for your personal or brand name is to carefully craft your Twitter profile name. Not the username, but the name associated with the profile that gets displayed as the page title.

Use the keyword, name or phrase you want to rank for. No other words, characters or icons.

Image via Flickr.

Over time your profile will gain backlinks from yourself and your own website and likely dozens more from Twitter profile directories and applications. An active profile almost always has a shot at ranking on page 1.

2. Fresh Content and Embedding Twitter Updates

One of the latest updates to Google’s search algorithm is rewarding fresh content. Google recently reported they’ve implemented this update which applies to queries posed in a way in which the newest content would be the most beneficial for the searcher.

The latest news and most-recent resources in your industry may be receiving a big traffic boost.

In other news from Google, it has been confirmed that indexing of dynamic content such as AJAX/JavaScript is now live. This includes elements like Twitter status updates widgets and advanced commenting platforms like Disqus and Facebook Comments.

Social media updates are often a source of fresh content, so these two Google updates go hand-in-hand.

3. Sharing for More Than Backlinks

Sharing your content is probably one of the most common, yet most under-utilized SEO techniques. Many website owners believe that there is not any direct SEO benefit to sharing links on Facebook or Twitter because the links are shortened, redirected, and tagged no-follow. What they’ve failed to realize is that SEO is no longer all about backlinks.

Search engines now monitor social media activity and may reward unique and valuable shares. It’s also been confirmed that no-follow links do provide some value.

Be sure to have the latest sharing button embed codes and make use of them to spread your content.

4. Engagement on Google+

The +1 button may not seem like much now, but overtime its value will prove great in terms of SEO. As more people adopt Google+ as their social network of choice, the addition of +1’s and share data will make your search results very attractive.

A page with a lot of recommendations may gain a significant boost within your network as well as friends of friends.

StudioPress has been shared on Google+.

This should encourage you to add new people of interest to your circles to grow your Google+ network. You should also advertise the Google+1 button prominently.

I’d be thrilled if you gave DotSauce Magazine the honor of a recommendation on Google+! The button is at the top right near the newsletter subscription.

5. Learning More About SEO

Likely the most valuable contribution social media provides to SEO is the latest news. Your lists, circles, groups or wall can be an excellent resource for broadening your knowledge on SEO.

Follow industry leading publications and known SEO experts to stay up-to-date on the latest in a constantly evolving industry.

I share SEO and social media marketing updates which inspire and inform me on Twitter @DotSauce and the DotSauce Facebook page. Follow and connect to keep informed.

Thank you for reviewing my tips on leveraging social media for SEO benefit. Please leave a comment below if you would like to contribute one of your own. Best of luck and happy networking.


About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.
  • Benhhoc

    Twitter is an ongoing conversation. It flows quickly, evolves and gives people a chance to take part.

  • http://benhhoc.vn/ Benhhoc

    Twitter is an ongoing conversation. It flows quickly, evolves and gives people a chance to take part.

  • shamim ahmed

    is there an option to change The username in Twitter because the name of my current account do not support any keyword.  

  • http://fastmovingstock.com/ Penny stock Newsletter

    All tips are good enough but i really agree with the 2nd tip regarding Twitter account

  • http://www.kooldesignmaker.com/logo-design business logo design

    Awesome tips you have shared and i think your points are very important and effective to get great figure of traffic from social media sites like twitter and google plus. You are absolutely right that fresh and interesting content is the key of success on social media.

  • http://www.amphasisdesign.com/ Kit Kat

    SEO is of little use on after penguin update. I see a lot of page with no SEO at all and is appearing on the first page of search result.

  • http://twitter.com/GikDesign GikMedia

    I think that social media should be
    about engaging with people and less about trying to improve your
    Search Engine Standing, because engaging with people the correct way
    will automatically get traffic to your websites, if you treat
    Twitter/Facebook a a tool to improve your search engine standing you
    will lose followers,

  • Friv4

    SEO is a job takes more time and effort, so we must know how to find ways to work out best! Thanks for sharing!

  • http://profiles.google.com/dffinley David Finley

    Great article, however, I’m not sure I agree about Google +. I use it and have had some very limited success with it, but it seems like people are always talking about how it will be better and more widely used someday. Sometimes I think it’s just speculation. Hopefully, I’m wrong.

  • Mickey

    I think its interesting that you say about using google+, one thing I would like to know is though, how do you attract people to join your circles/find peoples circles to join and create a larger friend base?

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  • http://www.racking-shelving.com/ racking

    i think google+ will be more and more important.

  • plc training in chennai

    On your site, you can include links to your social media profiles, but they shouldn’t be prominently featured

  • http://www.suncityfinancial.com/ Sun City Financial

    Thank you for these SEO tips. I am realizing how important social media is for rankings.

  • acewin

    I believe the first and fifth are the most important!

  • bluebugle

    I love to see these social media tactics getting some seo juice. However, there is another tradeoff. There is no social media site that gives you a dofollow backlink. Also, the comments on packages like disqus don’t even appear on a website unless they use the package to actually display the comment text on a website.

  • suparna

    Hi Mark,
    Nice post describe shortly.

  • Mitul

    Well i just struck at the point i put the wrong twitter name and that affected me alot

  • http://creative-web-designer.com/ terry knight

    Link with good PR,relative domain,competitors links is a must of getting good traffic…i appreciate your points on this blog good job

  • Kayra

    Your work is really appreciated.

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  • venkat

    A really
    informative post. Have given me a better in site and realized I have a lot to
    learn. Really appreciate your post THANKS

  • http://www.empowernetwork.com/fanomar/ Fan

    SEO is a never ending subject to learn. But the more we understand them, the more our sites be rewarded.

  • http://www.simplysms.in/ Pratik Jain

    I always underestimated Google + but i use it frequently for sharing my posts with followers

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    It’s rarely that I create it through material on this subject, however i used to be drawn into this text.

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  • Jenna Moss

    Nice Post..I got great info..