New Usability Tool Provides Valuable Feedback for Website Owners

By on December 30, 2009

usability tool

Usabilla, a usability testing startup, launched earlier this month and congratulations are in order, as they have already been featured on Mashable.

While there are many popular and effective services for getting feedback about your website or application, Usabilla is bringing powerful tools like heat mapping data display and an innovative test interface to the masses.

As expected, the Usabilla member dashboard is extremely easy to use and building a usability test for your webpage is done in minutes.

Here is a quick video introduction showing Usabilla in action.

Usabilla works by displaying an image of your webpage to a participant who is asked to perform a task or answer a question about the page they are viewing.

Wouldn’t it be nice to be able to ask your website visitors questions like these?

  • What things draw your attention the most?
  • Which images are most appealing?
  • What elements of the page do you like?
  • What things would you remove from the page?
  • What things need improvement?
  • Where do you click to purchase?
  • Where do you click for contact info?
  • Where would you click next?

Now you can get valuable feedback from these questions and more.  Participants respond to tasks by tagging or clicking areas of the page and can additionally leave comments.

Once all of the data is collected, you can analyze a test through various methods including a visual heat map (shown below), or you can select a specific element of a page to view corresponding results.

usabilla heatmap

You can use Usabilla on up to 5 pages and share the test with up to 25 participants for free. For those with the need to reach more participants and test more pages, there are Usabilla plans from $50 a year.

While reviewing Usabilla, I did notice that flash objects do not show up in their generated screenshots, so you may want to look into uploading a pixel perfect screenshot of your own to get the best test results. I recommend FireShot for Firefox, it can capture an entire page beyond the page fold.

I would love to hear if you give Usabilla a try and how the results work out for you. Please leave a comment below with your thoughts.

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.