Top 15 Industries Domainers Should Pay Attention To

By on July 29, 2010
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The only way to spread word of the value of a good domain name is to reach out to the public. There are many industries, businesses and individuals buying domain names daily, yet they are widely ignored by the domaining community.

I would like to propose 15 industries that we should pay more attention to as far as researching and learning from the experts. These industries also represent a good opportunity to market domain names to web professionals.

  1. Design – Many domain companies, blogs and services are obviously falling behind on web design trends. We need to adopt innovative design trends that will reflect a positive image of our industry. In my post Right Brain Domaining, I explain why this will be increasingly important.
  2. SEO – This is probably the industry that we actually do pay attention to quite a bit. In actuality, SEO professionals should probably look to us as a resource. Google is always changing things and introducing new opportunities you don’t want to miss. Start at Search Engine Journal.
  3. Sales – Domainers are almost always heavily focused on making sales. Why do we not go and learn from expert salesmen?
  4. Marketing – Along with sales, we need to learn to market effectively and use additional resources and tools. Start at eMarketer.
  5. Branding – One of the core concepts of owning a domain name is that it doubles as a powerful brand.
  6. Startups – Every startup needs a domain and every domain is an opportunity for a business. Start at Hacker News.
  7. Blogging - There are hundreds of thousands of blogs that do NOT have a domain. I’d say that’s quite an opportunity.
  8. Web Development – Like SEO, we try to keep up with the latest in web development, but like Design we are lagging behind. We need to adopt technologies like HTML5, jQuery and CSS advancements to stay ahead of the curve.
  9. Usability – This is an industry that I feel is vitally important.  Visitors are extremely fickle in terms of load times, navigating, reading and engaging with website content. Start at UXBooth.
  10. Technology – Often the most popular news has to do with the latest electronics and technologies. Keeping up to date provides a great opportunity to be an early adopter and potentially purchase valuable domains. Start at TechCrunch.
  11. Social Media – An explosion of social growth in recent years should be evidence enough that we should embrace social media with open arms. There has been enough reports about the benefits, we just need to take action. Start at Social Media Examiner.
  12. Small Business – Brick and mortar businesses are fast learning that a web presence can be extremely valuable. We should reach out to these small businesses and explain how keyword domains can benefit them. Start at Inc. Magazine.
  13. E-Commerce – The amount of products and services we buy online is increasing rapidly. The processes that make this happen are improving and there is a lot to be learned. It’s also good to keep watch on top selling products. Start here at Smashing Mag.
  14. Web Hosting – There are two things a business needs to work online; a domain name and web hosting. The industries are closely tied together, but often distant. I feel like domainers are missing an additional opportunity to profit here. Start at The WHIR.
  15. Translation – The next era of the web will be a global one, those who learn new languages and adopt translation technologies (be it automated or crowd-sourced) will thrive.

Take some time each day to discover something new. You may be surprised at how important some of these industries are to your business.

What other industries should we learn more about? Please share your thoughts and favorite resources in the comments area.

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA.
  • Dean

    Good suggestions. Anything but Domaining, even though I confess I am addicted!! Sometimes it's like beating a dead horse. Things are evolving so rapidly right now and domains will only be a small, but integral piece of the puzzle in the future. To be successful in the future people will have to learn more about the various components that make up the internet.

  • Will

    Re. web hosting… by “missing an opportunity to profit”, do you mean “missing an opportunity to act as a web hosting business/reseller?

  • http://www.dotsauce.com Mark Fulton

    Yes, that is what I was thinking Will. Thanks for reading.

  • http://www.allvoices.com/contributed-news/5807173-tej-kohli-ipad-review Tej Kohli

    You Forget two More Industries which are depend on Internet Gaming and Travel .. thanks for this post

  • http://twitter.com/elmikeo Mike

    usability has been a big issue for me even as a blogger. I find that if it takes me more than twice to figure out a captcha, I just move on.

  • http://www.thelostagency.com/ David Iwanow

    great post, but one key area that seems to be left out is testing and improving results using web analytics platforms

  • http://www.kad1r.com kad1r

    Great suggestions. Thank you.

  • http://www.blogswithwings.com Blog Angel a.k.a. Joella

    Interesting list and very informative. It really is truly amazing how so many bloggers miss the boat on getting their own domain name. Wide open there.

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  • http://www.seogp.com Seo service

    Absolutely right these points must be taken care for successful business. and for the satisfaction of clients too.

  • http://myorthodonticinsurance.com George Waller

    I do get a lot of great ideas meeting people from different businesses. Wow..this will make a huge different and take a business to another level.

  • WTF

    Then they call domainers, who have thought of great names and registered them well in advance, “squatters”…. Go figure.

  • http://www.indoorskydiving-uk.co.uk/ Lyndsey

    We seem to come across a lot of small companies who are under the impression the only thing they need to do to get to the top of google is to buy the domain with the search term they want to aim for.

    If only it were that easy :-)

  • http://www.facebook.com/people/Laura-Breganze/100001689641798 Laura Breganze

    It is really really a great write.

  • Nknagarathna

    what we say in whole for industries emerged nowadays

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    SEO nowadays gets bigger and bigger.

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