“Premium” .TV domains up for grabs

By on May 2, 2007

Originally announced in a press release from Demand Media and eNom — nearly 53,000 so-called premium .TV domain names have been made available for registration. Unlike other extensions, the price of the premium .TV registration ranges from $500,000 (Business.tv) to around $100 for a generic nonsense 4 character name. Many 2 character names are up for grabs for $1000, which I think will be the most popular — short and sweet. You can browse the full list here.

Registration of one of the newly available domains is also being packaged with a “ME.TVsocial-networking toolkit. DomainEditorial reported some sample sites built with the new tools are: CarsonDaly.tv and ambler.tv. Frank Schilling commented on how this will affect the value of CNET’s “TV.com” domain, making it worth many millions of dollars.

The tools included in with the purchase of the domain are:

Channel Builder: Seamlessly integrated with a .TV purchase, users can create a full-functioning video-centric website “Channel”, including a choice of pre-designed themes and easy-to-use video management tools.
Grab It® Bookmarklet: Users can browse top video sites and with a single click “grab” embed code and links for their favorite videos, allowing for quick and easy programming of their own .TV Channels. All “grabbed” video links are displayed live in the user’s .TV content archive, which can then be used to create custom playlists.
Social Networking Tools: Each .TV Channel is its own social networking site, featuring private or public profiles, blogs, message boards, on-site messaging, user ratings, favorites, friends lists, comments, and photo albums.

The DailyDomainer has mentioned an update stating that in the first 24 hours, sales totaled $500,000 even though renewal fees and procedures are unclear.

I personally will not be investing in any .TV domain names. I have been burnt in the past by various ccTLDs and their high registration and renewal prices. If you decide to purchase one of these premium names for sale, might I suggest that you browse the list of names and find one that you could market directly to an individual or organization for resale within the next few months. Avoiding renewal fees and reducing your risk of value decline for the name. Good luck!

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.