New PostRank Domain API: Tracking Social Engagement (+Domain Industry Rankings)

By on May 27, 2010

Many have questioned the accuracy of Compete and Alexa traffic rankings. Could social engagement data soon be viewed as more relevant metrics?

PostRank came on the scene in 2007 with a goal in mind of helping people find the best blogs by topic and to help publishers measure their influence and reach.

Today, PostRank is monitoring and tracking social engagement across all domain names in real-time. Data is gathered on where and when someone shares a post on any number of social networks or makes a comment on-site.

The PostRank Labs team are working on (among other things) a tool that will look very familiar to many of you.

We all love website comparison charts, but this is not simply an estimation of website traffic like you’re thinking.

See this PostRank Labs demonstration for a quick preview of the data.

I was surprised at the differences between on and off-site engagement when comparing websites and how that percentage affects the engagement points total.

PostRank Domain Industry Rankings

I have setup a “Domains” tag on PostRank and added a number of publications. Unfortunately, some blog feeds were not able to be discovered by PostRank. Feel free to add additional feeds if they are relevant.

Clicking a title will show individual posts and enable you to find those with the best social engagement performance.

Social Data, Coming Soon to an App Near You

The PostRank Data Services toolkit for developers has just been updated with a Domain Activity API. Developers may use the APIs to incorporate PostRank, FeedRank and Domain Activity metrics into their own applications.

If you’re a programmer, the PostRank APIs may provide a unique opportunity to develop applications or services related to social engagement. I have a few ideas for using the real-time domain activity analytics, please get in touch with me if you would like to hear them.

I have a feeling we will start to see specific metrics such as provided by PostRank become more prevalent and useful.

Keeping tabs on your PostRank domain activity can help you get motivated to start actively promoting your content on social networks. Find out what works and potentially discover new ways to engage your readers and keep them coming back for more.

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.