Long Tail Keywords are the Latest SEO Buzz

By on June 21, 2007

The phrase The Long Tail was first coined by Chris Anderson in an October 2004 article of the same name on Wired Magazine. The article sub-title defines the term quite nicely:

Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.

The underlying principal of Long Tail theory is that the collective amount of products that are not in demand can far exceed the amount of high demand and best selling products. For all the techno babble, mathematic statistics and theory behind this idea see the ever evolving Wikipedia article on Long Tail.

The Long Tail

One of my favorite bloggers, Maki of DoshDosh, wrote a piece not too long ago entitled “How to Find and Target Long Tail Keywords for More Search Engine Traffic” A truly great writer as well as excellent article formatter, Maki delivers an informative and very useful read.

What are long tail keywords?

They are simply multi-phrase search terms as opposed to one or two general keywords. Long tails are actually bringing more targeted traffic to websites that are optimized for specific phrases.

Here is an example. ‘Credit Cards‘ is the general keyword topic and long tail keywords within this niche includes terms such as the following:

  • credit cards for people with bad credit
  • list of low interest credit cards
  • benefits of small business credit cards
  • good canadian credit cards for students

Maki hits on some interesting topics in his article including; steps to take to optimize your long tail keywords, how to take a peek at which phrases are driving traffic to your competitors, and 5 web applications which provide long tail analysis. He also relates long tail optimization to quality Niche blogging in his companion article series “Tutorials on Niche Blogging.”

I can honestly tell you that DotSauce Domain Magazine receives a fair amount of traffic from long tail keywords as opposed to strong domain industry buzzwords that I may not rank for. Specific niche articles that I have written bring new unique visitors daily who are looking for some specific aspect of domain names or web development. I definitely want to continue capitalizing on that traffic and I suggest you do the same!

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.