How To Write Great Domain Sales Copy

By on August 4, 2015

You’ve registered and acquired domain names for years, and now you decided it’s time to achieve some sales.

Perhaps because your portfolio has grown fatter than Elvis in his late years, or simply to get some good money back in your pocket.

You’ve listed some of your top domains on active web sites: domain forums, auction venues, classifieds, eBay – anything that allows you to write a description alongside the bare-bones domain.

A week later, your sales listings are frozen, stuck, dead.

What are you doing wrong?

As with every consumer product and service in life, it’s not what you sell, it’s how you sell it.

Creating an engaging description – or “copy” – for your domain names is essential, if you want to get buyers swarm in like bees to chunky pollen.

Here are a few simple and effective guidelines on how to write awesome copy for your domain sales listings.

The Domain Sale Title

First and foremost: Your domain sale title.

Every domain listing’s title looks the same these days, as if a 10 year old wrote it. These are some examples to avoid:

  • For sale, great domain.
  • My premium domain is being sold.
  • WOW! Check out this domain.
  • No lowball offers, serious buyers only.

All these uninspiring headlines provide nothing positive about the domain, its focus and its value. If anything else, they are turning prospective buyers away.

Create a strong title, that includes the domain complete with its extension (TLD). Then define its strongest element or function and deliver it. For example:

Example.com – Aged, media-related domain brand available; Considering strong offers starting at $25,000

The domain should be stated first, with a separator between it and the description. You can include a starting price or a Buy Now price; keep in mind not to use negative statements, per above.

The Introduction

Moving onto the main part of your domain sales copy, the introduction to the domain’s features.

Many domain investors are looking for domains that are aged, generic, have traffic or are being sold with add-on assets, such as a web site or a database or social media accounts.

Your introduction could be something along these lines:

Example.com still retains its original registration date of 1995, making it 20 years old; an exceptional advantage for SEO purposes, once developed.

One of the most commonly used dictionary words, “example” returns two gazillion Google results and receives more than 30,000 unique monthly visitors, consistently.

Along with the domain, I’m including a professionally created logo, and a basic one page web site to get the new owner started right away.

Detailed Domain Information

Continuing your presentation, deliver some information on any past offers, use, and – obviously – lack of trademark infringement issues.

Example.com has received a considerable amount of inquiries over the years, particularly in the past decade.

With quality domain values increasing at a steady pace, I’ve recently utilized Example.com to build a small group of followers on social media, with little effort on content updates.

Due to its generic nature, followship increased naturally over the course of six months. There have been no trademark issues to this day, and the domain is ripe for development as a full scale brand or service.

Some domain selling venues allow for detailed metrics to be reported and shared.

Keep these details separate, for example, in a PDF or DOC attachment; the idea is to provide your potential buyers with copy that is not cluttered or lengthy. You can reference some key points from your main copy, however:

More than 30,000 visitors every month indicate strong, recurring traffic.

There are hundreds of active backlinks on Google.

During the most active months, parking generated revenue of $400 – $600.

For detailed information, please view the attached files.

Your Pricing Terms

If you are flexible about the asking price or financing options, make that clear to the potential buyers. Emphasize the domain’s value, include the price or range, and offer additional options:

All these metrics indicate that in today’s strong domain market, the established value would be at least $25,000 dollars.

I’m willing to accept a payment plan for the next 6 months, and to offer assistance for the database installation if needed.

For buyers using Escrow.com I will gladly split the transaction fees. There is a Buy Now price, and I invite everyone to utilize this option. For any questions on this exciting opportunity to acquire Example.com, please contact me directly.

With these guidelines on how to write engaging domain sales copy for venues, your listings will hopefully receive more attention, clicks and subsequent sales. In a future article, we’ll cover how to write an effective sales pitch email to potential buyers of your domains.

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About Theo Develegas

Theo is a graphic designer, branding specialist and domain investor with several years of experience in these fields. He often blogs under the "Acro" moniker from his personal blog, Acro.net, covering technology issues and the domain industry.