How To Market Your Domain Name To Get More Visitors

By on December 8, 2010
busy-crowd

Displaying your domain name correctly on marketing materials, social profiles and other areas is very important. Professionalism counts for a lot on the web and can mean the difference between no clicks or a stream of daily visitors.

In this article I will share some techniques and tips for properly formating and sharing your domain name. Your domain name can be a valuable marketing tool. Continue reading to see how.

[Image: Daniel Morris, Busy, October 21, 2006 via Flickr, Creative Commons Attribution-ShareAlike]

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Marketers should make efforts to use good textual design and capitalization for readability when including their domain name in advertising materials.

An attractive font, typically sans-serif, should be used along with good character spacing and large size for readability.

The beginning of a URL (http://www.) should not be included in ad copy because it distracts from the domain name. It is better to have the keywords read first. The domain extension should prove enough for consumers to recognize a URL.

  • Large, attractive font
  • Remove http://www.
  • Capitalize each word in the domain
  • Make it a focal point, if not the center of attention

It is also important to practice the same techniques when marketing your website with Google AdWords and other text and link based advertising. There have been case studies (PDF) proving that generic domain names with relevant keywords receive more clicks.

Logo Design

If you are using your domain name as your brand then it should be represented well in your logo design. This is particularly important if you do not use a .com domain name, which is the most widely recognized and is often assumed.

I believe that businesses which display the full domain name within their logo design, such as Amazon.com and Diapers.com, have a great advantage in direct navigation traffic. That is those visitors who type the domain name directly into their browsers regularly.

Direct navigation traffic can come in from many sources such as business cards, banners, flyers, letterhead, and word of mouth. It is often undervalued because it is hard to track, but represents a lot of opportunity for new leads and repeat visits.

Twitter Profile

Every person on Twitter has the opportunity to display their full domain name alongside their biography. With the new site design, the characters of the URL are not restricted, but it may still be advisable to remove the www. portion of your URL so that your domain name can be read immediately.

This will also make sure that your domain can be seen clearly on all Twitter clients including mobile, which still restrict the character count of your website address.

A clearly visible domain name with relevant keywords will bring in more clicks on Twitter. This is particularly effective when following like-minded people. Your URL is included within the new follower email notice sent by Twitter.

Facebook Profile

On Facebook we can feature multiple website URLs within our profile info page, but I wouldn’t recommend going overboard. Too many choices can be a turn off. Only include your most important web properties. Your first link is likely the one that will receive the most clicks.

Did you know? You can also add a clickable link to the about box directly below your profile or fan page photo. Simply include http:// before your domain and it will automatically become a hyperlink. Unfortunately, the link text is still black and does not feature the typical underline. So, what I do is additionally write “Please visit my blog…” or “Click ->” for further instruction.

Web Copy

When sharing your link around the web, be it comments on blogs, forum posts, articles or blog rolls, you should first think about how you want your domain represented. One of the foundations of SEO is having targeted keywords within link anchor text. So, in some cases it may be best to leave out your domain extension in preference of your keyword phrase.

You should never use full URLs when writing web copy, unless that is the only way to place a link on a certain platform. Use HTML to create a link to your website using keywords, as in these examples:

Be sure to use a variety of anchor text keywords and phrases over time.

Sub-Domains

Your domain has infinite possibilities in both folders and sub-domains. You can control what is left of the dot.

One of the most important things to remember regarding sub-domains is that you should decide whether you will include the www or go without. Once you have chosen, stick with it and encourage others to use the same method for linking to you. You can then define your URL display preference at Google Webmaster Tools. Doing so avoids any chance of content being indexed multiple times.

Sub-domains should be as concise as possible, preferably using just one word. Adding unique areas of content and resources on sub-domains can strengthen your brand and reach on search engines.

URL Shortener

URL shortners are somewhat of a trend right now as many popular publications look to capitalize on the masses of traffic being driven by social status updates.

Instead of promoting the domain of the shortening service when links are shared you can instantly have your brand recognized and credited.

To create your own URL shortener you can use a WordPress plugin or subscribe to a service (Bit.ly Pro) to manage your URL shortener and stats.

Email Address

Would you rather promote GMail or your own business name? Not only is it professional to have your own domain as an email address, it’s also easy and virtually free if you have an active web hosting account.

I recommend setting up an email on your domain that forwards to your GMail address. You can then configure GMail to use your default reply-to address. This way your real GMail address will be hidden and secure. Your branded email address will appear seamlessly to those you email.

To do this in GMail, go to Settings (top right) > Accounts & Import > and click the “Send mail from another address” button.

Email Signature

This is some of the best free marketing your domain name will ever get and you may not be taking advantage of it. For email signatures, make sure to include the http:// portion of your URL so that all email clients will convert it to a hyperlink.

Below your salutation and name, type out your full URL and feel free to use proper capitalization of words for readability. You can additionally add a line or two of text describing your website or business.

In Summary

To sum up these techniques, when marketing your domain names you should strive to

  • Be professional
  • Be readable
  • Be clickable
  • Be proactive

Work on these points and your domain name will help to deliver more traffic to your website.

How do you market your domain name?

If you have any website marketing tips of your own to contribute, please leave a comment below. We would love to hear how you gain visitors or how you use your domain as your brand.

Thank you so much for reading. Please consider sharing this article if you found it useful.

AQDN.com

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.
  • Rich

    Very well written article with lots of information. Thanks.

  • Ed – Michigan

    Thanks Mark,
    Ed – Michigan

  • John Fulton

    Great article. Thanks Mark.

  • http://bulkinfo.net/proxy Bulk Proxy

    Great article.

    Thanks Mark.

  • http://www.premiumdomains.biz/blog/ M. Menius

    A effective domain name choice is marketing & branding fuel whether its promoting a website or reaching consumers through word of mouth. Regarding attracting blog visitors, I agree with your statement about quality writing and professional demeanor. Offering a particularly unique perspective or well informed point-of-view for readers to consider is important.

  • http://www.facebook.com/people/Ari-Lestariono/1149052377 Ari Lestariono

    I try to understand domain biz, but I am still learning.I didn’t continue due to lacking time and experience.

  • http://logoonlinepros.com/ Company Logo Design

    Yes domain is very important which can boost your online business.
    Thanks for share nice article post about it.

  • http://www.razorpixels.co.uk Web Design Surrey

    Nice! Great post with some real key info to get your hits up!

  • http://www.firstdomainer.com dname

    Great post.Thanks Mark.

  • Blog

    Some very useful tips, which can come in very handy for almost in to this business.

  • Nancy

    I always enjoy reading your blogs and tweets. Do you look at the domain name auctions as they come up? I’ve been looking at namepros auction for the first time. I particularly like **programming.com.au** Somebody really lucky will end up with that one!

  • http://www.dotsauce.com Mark Fulton

    Thank you for your kind comments. Yes, that is a solid keyword domain. I deal primarily in.Com’s.

  • http://www.uptraffic.com uptraffic

    Hi Mark
    i got one point like remove www and capitalize domain. Its good tips to get in to visitor mind.

  • iklan baris

    nice..that email signature is very important to boost our domain.
    so fabulous for you..thanks.

  • http://cerdasberhemat.blogspot.com/ Smartshopping

    I’m just beginner, and maybe my way is too conventional. I have weekly post of discount product at hypermarkets in my city. I join some mailing list, and I give them these update link of my blog.

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  • http://www.blackrosehunter.com/ Blackrosehunter

    thanks mark for the sharing..good information..

  • http://www.blackrosehunter.com/ Blackrosehunter

    thanks mark for the sharing..good information..

  • MicroSourcing

    URL shorteners are important in the era of Google instant.

  • Diana Adair

    Enjoyed this article, I have have gotten somethings right and need to work on others. Thanks for sharing,

  • http://felinesophy.blogspot.com/ Felinesophy

    I have been doing on domain business, I thought it was easy, just parked it!Then wait someone will bid high.Now I know it’s not simple, you have to monetized your domian, campaigned it, do some research on PPC, and I believe Domain trading is the toughest of all mareting.You can’t purchase 1 or 2 domains, you need a groups of domain list, on auction, and comparative to it.Then you will know where you are standing.

  • http://profiles.google.com/shwanmartin shwan martin

    Very good points and nicely depicted
    Thanks for the share

  • http://www.facebook.com/people/Darryl-Lopes/629461971 Darryl Lopes

    You should re-post this as a new article and see if anyone notices, but most people have forgoten by now, I just read it and im going to print it to keep it handy as a reference! Thanks for the post. :]

  • http://www.facebook.com/people/Darryl-Lopes/629461971 Darryl Lopes

    You should re-post this as a new article and see if anyone notices, but most people have forgoten by now, I just read it and im going to print it to keep it handy as a reference! Thanks for the post. :]

  • http://www.home-security-seattle.com Home Security Seattle

    Great help. Thanks for the information.

  • http://www.dotsauce.com Mark Fulton

    Very kind of you Darryl. Thanks and you’re very welcome.

  • Seowiz

    I believe that one should be aware of the fact that while using other tricks for promoting a website or a company, Logo Design part should not be overlooked. A good logo gives the company a professional look and serves the marketing purpose to great extents.
    I strongly feel that the author is correct about using the domain name in the logo it self. It gives better mileage to the cause and is also easy to notice.
    Quality Logo design inculcates a lot of planning and analysis before being incorporated and made. The right designers need to be contacted in order to make your logo successful in the market. The task of logo design is not a difficult one as there are skilled professionals like GetQualityLogo.Com a premier custom web designing company to cater to your needs.

  • http://fastforwardacademy.com/indewaiting-page-irs-enrolled-agents-ea-test.htm enrolled agent ea

    Thanks for article as I am newbie in this sphere I know internet business makes a lot of money and it is necessary to follow all seo directions :)

  • http://www.similarsites.net Similar Sites

    Thanks for these tips, but seems quite complicate to accomplish all…

  • http://www.bagscooler.com.au cess

    Thanks for the tips. I’ll try these things out.

  • http://www.mpsantoshkumar.info seo services hyderabad

    this is a great post regarding domains and subdomains

  • http://www.morethemerrier.com.au Peter, Sydney Group Dining

    I a glad in this input. I am going to bookmark this and work out soon. Thanks!

  • http://ABOGADODEACCIDENTES.us Abogados de Accidentes

    This is an excellent and important subject, I think a domain name that attracts attention is an essential part.

  • http://www.jordansakamoto.com Jordan Sakamoto

    There’s many tips in this article i never even thought about it b4.
    Thx for the great info. =)

  • http://www.wassociation.com James Caron

    This is a great blog. Thanks for so much information. I hope this will help me get more visitors to the website of my business. God bless.

  • http://www.submitcube.com/ Seo Specialist India

    very nice post, i certainly love this website, keep on it

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    MArry Christmas and Happy New Year! 

  • http://www.besthemorrhoidremoval.com/home-remedies-for-piles/ Turner Rosenblum

    Well this is very interesting indeed.Would love to read a little more of this. admire the valuable information you offer in your articles.

  • http://blogsnewsreviews.com/ Astro Gremlin

    I had no idea my domain name would be so important. Got rid of the WWW early on. All good tips, and presented succinctly!