Publishers: How To Bypass Ad Blocking Software

By on February 27, 2008

bypass adblock plus

A recent trend in anti-spyware and anti-virus software is to eliminate virtually all graphical advertisements while a user is browsing the internet. The most popular ad blocking software today is the free AdBlock Plus Firefox extension, followed closely by the paid software Norton Anti-Virus.

Let me start of by disclosing a little secret, I use and enjoy AdBlock Plus for Firefox. I know that may lead you to think that I am being hypocritical in writing this guide to bypass AdBlock Plus, however, often times I turn AdBlock Plus off for respectable websites and blogs that I frequent. I should also note that I have not personally followed my own advice yet as I am in the process of renovating my sponsorship model.

Why You Should Bypass Ad Blocking Software

The benefits will mostly be passed on to your sponsors who are paying to place their banners on your blog or website. AdBlock software can often break design elements of your website or make certain areas look awkward. Banner impressions will rise which in turn allows you to charge a higher price for your ad space.

AdBlock Plus is this single most popular Firefox extension to date!

bypass-adblock.jpg

How To Bypass AdBlock Plus

First we must examine why this software is blocking your graphic advertisements through their various filters. Listed below I describe the most common ad block filters.

  • Block URLs to third-party ad servers (Google Ads, FastClick, etc.)
  • Block images of specific sizes (468×60, 125×125, etc.)
  • Block javascript which opens pop-ups (pop-overs, pop-unders, etc.)
  • Block URLs which contain certain words (ad, banner, click, etc.)
  • Block image names with ad sizes (ad468x60.jpg, ad120x60.gif, etc.)

Now it becomes fairly obvious what you must do to bypass adblock filters…

1. Remove “Ad” and “Click”: If you use banner ad management software such as phpAdsNew or a certain WordPress Plugin to manage advertisements make sure it does NOT contain “ad” in the folder name. You should also go one step further and remove the words “ad” or “click” from any and all file names.

2. Use Slightly Altered Ad Sizes: Even if your standard size graphic advertisements are promoting your own business or something very mundane they will still be blocked by default ad blocking filters. The easiest way to bypass this is to add or subtract a few pixels from the width and height of your banner ads. Some examples; use 470×58 not 468×60, use 124×126 not 125×125, use 122×58 not 120×60.

3. Host Locally and Name Wisely: It would be nice of you to inform your sponsors that you are modifying the banner ad sizes slightly so that they may ensure their images are not distorted. You should always host the images on your own server and never include pixel sizes or the words “ad” or “banner” in the names of your image files.

Publish Advertisements Wisely

As a general rule for good publishing you should be selective of your sponsors. Don’t run loud and obnoxious, blinking, obtrusive advertisements in the middle of your content. This is why people install AdBlock Plus in the first place. Be smart and try to put youself in your visitor’s shoes.

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA.                                                                                                                                             Visit MarkFulton.com for information on freelance website development, SEO and consultation services.
  • http://amipost.com/ Mike

    Thanks for the great tips. I’ll be heading into OpenX and start checking all the ad names!

  • http://amipost.com Mike

    Thanks for the great tips. I’ll be heading into OpenX and start checking all the ad names!

  • http://homespunhonolulu.com/ Evelyn

    I’ve noticed this happening more and more. Thank you for the advice! I have a bad habit of making things more difficult than they really are so having someone suggest an easier fix for things is always welcome!

  • http://homespunhonolulu.com Evelyn

    I’ve noticed this happening more and more. Thank you for the advice! I have a bad habit of making things more difficult than they really are so having someone suggest an easier fix for things is always welcome!

  • Troy

    Interesting post… I never knew how AdBLock worked, so I just assumed it was unbeatable :). You’re right about the smart advertising, people are getting better at this and I haven’t been bothered by most ads in a while. That’s why I never felt the need or desire to insall AdBlock, even though some people I work with have pressured me to do so.

  • Troy

    Interesting post… I never knew how AdBLock worked, so I just assumed it was unbeatable :). You’re right about the smart advertising, people are getting better at this and I haven’t been bothered by most ads in a while. That’s why I never felt the need or desire to insall AdBlock, even though some people I work with have pressured me to do so.

  • Pingback: Domain Lookup Firefox Addon

  • http://www.ptrcommunity.com/ Carlos

    this may work with images but how to bypass the remove of Google/Bidvertiser/etc adense?

  • Carlos

    this may work with images but how to bypass the remove of Google/Bidvertiser/etc adense?

  • http://basicsofseo.com/ mike

    Thanks for the great tips, I am going to rework some of my sites.

    I have stopped using adsense just out of fairness now, I mean if it’s a site I enjoy I have no problem spending a few minutes and doing a ‘clicky’ and visiting sponsor.

  • http://basicsofseo.com mike

    Thanks for the great tips, I am going to rework some of my sites.

    I have stopped using adsense just out of fairness now, I mean if it’s a site I enjoy I have no problem spending a few minutes and doing a ‘clicky’ and visiting sponsor.

  • http://www.masterandstudent.com/ Master And Student

    Thanks for the useful tips. I would check it out, whether it is possible to bypass it.

  • Howard Cohen

    I have been advised to disable my adblocking software so that my webmail from earthlink can work properly with my firefox browser. I am a neophyte with all this, so can you explain more simply than you did in the article how to do that?

  • http://www.dotsauce.com Mark Fulton

    Howard, you may have some extension installed that blocks adds. Look around the toolbar for any unfamiliar icons that may have options to disable blocking. Or view a list of addons installed to possibly uninstall or disable it. You may also check your browser options to see if JavaScript is disabled.

  • howiedds

    Thanks for the prompt reply and the advice.

    Howard

  • Bob

    You know that door to door salesman, that won’t f@#k off despite you making it painfully obvious that you are not interested? That’s who you become by bypassing adblock software. Why waste your time and bandwith pushing images and ads through to those who expressly do not wish to see them? If you think this in some way serves your interest or the ionterests of your advertisers then perhaps you should get into a more labour oriented job that doesn’t require thought…

  • Bob

    You know that door to door salesman, that won't f@#k off despite you making it painfully obvious that you are not interested? That's who you become by bypassing adblock software. Why waste your time and bandwith pushing images and ads through to those who expressly do not wish to see them? If you think this in some way serves your interest or the ionterests of your advertisers then perhaps you should get into a more labour oriented job that doesn't require thought…

  • Gus

    Bob, I agree, serving ads to someone who doesn’t want them may be futile. How about instead, a simple solution for those of you who do not wish to view ads on sites…pay for the content you read. Tell the webmaster you like their articles enough to pay them. As you may not know, a large percentage of websites with solid content earn revenue via advertising. Why should they may for bandwidth for you to view their site for zero chance of earning revenue?

  • Sawolamin

    i have an add blocker but i do not how and i cant watch my favorite shows on their websites. how can i take it out. pls help am not a geek

  • http://twitter.com/Xd3rr1kX Derrik

    I’ll be sure to take all these tips and email them to the creators of the adblocking lists. Going to do this because you’re not going to force me to look at things I don’t want to.

  • http://www.facebook.com/zeeshan.parvez.18 Zeeshan Parvez

    Then you should go to hell and not visit our websites grandma.

  • Noemi Green

    Which is why people like us have our adblock detection redirect people like you from our websites completely. Douchebags aren’t allowed to steal our bandwidth.