Google Spreadsheet Trick Automatically Generates Popular Keyword Lists

By on March 7, 2013

One of the original Google Labs projects, Google Sets, was discontinued and later integrated as a feature in Google Spreadsheets. TechCrunch recently reported the re-discovery and found it to be useful as a way to list types of beer. Hacker News points to its potential use as a market research tool.

Google Sets are essentially automatically generated lists of related keywords pulled from Google’s massive search index. They allow us a look into how keywords are related as seen through the eyes of the collective Internet. That means these are top-tier searches that are likely popular and highly desirable keywords and keyword phrases.

Google Sets

BuzzFeed clarified that Google Sets is no longer using real-time data and quotes a Google Spokesperson as saying “It is a snapshot of words and concepts that are connected to each other on the web.”

Google Top References

Google Sets are still in use by Google to generate related search suggestions and are now available for use by public on Google Spreadsheets.

[Header Image via Flickr]

Make Your Own Sets

To generate your own sets of keywords, simply open up your Google Drive and create a new spreadsheet. Enter two or three related keywords, highlight them and hold Control (or Option for Mac users) while dragging your selection down as far as you like.

Google Sets for Domain Research

I can imagine using Google Sets as an available domain name research tool, similar to how many use Google AdWords for domain research, but Google Sets would be faster.

Google Sets Domain Research

You could fill in Column A with a root keyword, Column B with your Google Sets list and Column C with “.com” or your desired domain extension. Copy the whole selection and paste it into a bulk domain lookup tool to find available keyword domain names.

From this quick example, “” was found to be available as of the time of this posting.  The possibilities and combinations you can input are endless. You could also reverse the columns and use a Google Set as a pre-fix for an existing keyword.

Let us know if you give it a try for domain research or find any interesting sets you’d like to share.

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit for information on freelance website development, SEO and consultation services.
  • HyperAssets

    That’s amazing!!!. Thanks for sharing this. I will put it to good use.

  • Arseny Kardash

    Thanks for sharing this domaining hack :)

  • Habasta

    does not work for me.looks so simple,that i really wonder why it does not please

  • Mark Fulton

    Make sure you are holding Control or the Option key for Mac users while clicking and dragging the corner of your selected cells downward.

  • kizi 2

    Thanks for share. i need it. so good and fast !

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  • MSM DesignZ

    This is incredible, thanks for sharing!

  • Bill G.

    Thanks for this, this is awesome! Had no idea this existed, about to go try it.

  • Mat Smith

    Great trick. Any way to know of to automate bringing in stats as well? i.e. Number of searches per month for given keyword / phrase?