Google Launches Pay For Page Speed Service

By on July 28, 2011

Big news is making rounds in technology circles today. Google has unveiled another innovative new service targeted at website performance.

Google’s official Page Speed announcement reports speed improvements of 25% — 60% on some websites. The service works by routing your DNS requests to Google’s server where they rewrite your website and serve it to visitors faster with optimized CSS, image, text and script compression, caching and other tricks.

[Header image via Flickr]

Is Google’s Page Speed Service really necessary? I’m not convinced it’s for the masses yet because most of these techniques are available freely. However, I’m sure there is a large market for individuals or businesses who are willing to leave website optimization up to Google. It can provide some peace of mind in knowing that all the many best practices for optimization are taken care of for you.

Try It Out

You can see how the Page Speed Service would improve your website performance now at WebPageTest.org.

For now, the service is free for a select number of webmasters who sign up here. Google plans to charge a fee for usage in the near future.

Related Article: Instant Pages: Google Plans to Preload #1 Search Result

My Page Speed Service Results

I ran the DotSauce Magazine homepage through the comparison test. You can view my results here. Google was only able to speed up the site by about 0.1 seconds, a 1% improvement. Not surprising really as I have taken steps to increase website performance manually.

Page Speed Service Comparison

Don’t get me wrong, I did see some benefit to the service. The start-rendering time as reported by the comparison did show a marked improvement. Some images began loading 14.9% faster as you can see in the results, particularly on the visual comparison.

I attribute the already fast load time to optimization techniques and resources recently featured in my article, 12 Tips and New Standards for Optimizing Your Website. I highly recommend you implement most, if not all, of these tips if you haven’t already.

How did Google Page Speed work for your website load time? Would you pay a subscription fee for this service? Please leave a comment below with your thoughts.

This should prove to be a valuable service that will help boost business by reducing website bounce rate and increasing search rankings.

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.