Domain Research Tip: Advanced Google Searches

By on November 18, 2007

Every domainer likes to get a quick glimpse of the volume of content on the internet related to their potential domain name registrations or aftermarket purchases. They do this by doing a Google search for the exact word or words within the domain to find just how popular the keywords are.

Just a quick note before I explain the advanced search options: searching Google will generally only work if your domain name contains real words. A short brandable domain name that sounds cool may not turn up any results at all, but will still have aftermarket value.

Results with Exact Words Combined Together

This is the most important domain research rule when searching Google for exact results. To accomplish this you simply need to place all of the words in your domain within quotation marks. This tells Google to make sure that results only appear if the words are directly next to each other, assuring more accurate and quality representation of your keywords on the internet.

Often times if the number of results is high using this method it is a good indicator to place more value on a domain. The following examples are assuming you are researching for the domain name “DomainNews.com

Example: “Domain News”

Results with your Keywords in Title Tag

Taking things a step further, we can refine our keyword search by filtering out results which do not contain your words in the title tag using the “allintitle:” command. Keywords found directly in a page’s title tag are often more relevant pages and can provide insight into possible end-user buyers for your domain. Remember to continue to keep your words within quotation marks for more accurate results.

Example: allintitle:”Domain News”

Results with your Keywords in the Page URL

The “allinurl:” command is another handy way of filtering results. This command tells Google to only display results which contain your keywords directly in a URL. Usually your results will display your keywords found in specific pages or sub-folders of a website. This generally indicates blog posts related to your keywords and can be good for finding relevant information.

Example: allinurl:”Domain News”

Hopefully these tips can help you research your potential domain name purchases and find more insight into the value of your names. If you have any additional suggestions for advanced searching please let me know in comments. Thanks for reading!

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About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit MarkFulton.com for information on freelance website development, SEO and consultation services.