Domain Flipping: Advanced Tips and Techniques

By on September 27, 2011

When you think of domain flipping what kind of time-span do you associate with it? Are you flipping domains like Bruce Lee or doing a slow somersault in quick-sand? Many aspiring domain flippers buy up domains of interest and hold on to them, inevitably renewing each year in the hopes that the right buyer will come along.

By actively building your online presence and dedicating time to proven online marketing and sales techniques you can start selling domain names more frequently.

In this article, I will share tips and techniques that have benefited me in the past and continue to provide great outlets for selling domains today.

[Header image via Flickr]

Personal Branding

An important starting point for domain flipping is to have a legitimate identity. Nobody truly wants to do business with an anonymous person. If you can own your name online I highly recommend it; is one of my most prized possessions. Create a website and interlink your social profiles as a platform to build your personal brand identity.


After setting up your identity on the web my next recommendation would be to begin blogging. This can either be at your personal web page or a new company page or brand identity. Write a few posts about topics related to your domains, the domains themselves, post a sale, share some news; the point is to get original content indexed and have an outlet to advertise and accept inquiries.

Email List Building

With your blog setup, now is a great time to setup an email list and start capturing verified emails. Offer an incentive whether it be blog updates,  domain deals, a free download or eBook. Use a dedicated newsletter management service such as MailChimp that will not only let you send out your blog updates, but email your list directly and track conversions.


There are millions of people who buy domain names, build websites and start online ventures who are not exactly involved in domain industry circles. Network with fellow domainers on Facebook, LinkedIn and Twitter, then spend some time branching out to related industries. Connect and engage with people you are sure know what a domain name is and maybe even own a few already.

Keyword Niche Marketing

A popular, albeit dated, domain flipping tactic is to market to small businesses, blogs and on forums associated with the keywords in a domain.

I don’t recommend commenting on blogs, posting on an excessive number of forums or spamming business owners. These practices can leave a permanent record of your domain sale and are usually not effective. Alternatively, you can target hashtags or keywords on Twitter using InboxQ.

Domain Forum Engagement

After you’ve checked out some of the niche forums, don’t forget we are flipping domains after-all. If you are confident that your asking price is reasonable enough for fellow resellers, compose a sales thread on NamePros and DNForum ($50 membership) for one of the easiest and fastest methods of domain flipping.

Domain Auctions

The right auction both online and offline can provide good exposure to your domain sale. You’ll have the most success here with well-aged domain names. Consider submitting your domains to some of the leading free domain marketplaces, live domain auction events or online auctions such as Flippa and for a great opportunity to flip domains.


Spending a little money to advertise a sale can pay off for the right domain names. Consider creating a banner or text advertisement campaign to feature on a high-traffic destination to get targeted exposure. Google AdSense and Facebook Ads are cheap and could spark a sale.

What are your top domain flipping techniques?

Thanks for reading through my tips and techniques for selling domains, now it’s your turn. I would love to hear about your own domain flipping practices. Share your story in the comments area or just fill us in on a great domain sales resource.

About Mark Fulton

Mark is the Founder of DotSauce Magazine and a full time web developer, domain investor, SEO and online marketing professional residing in North Carolina, USA. Visit for information on freelance website development, SEO and consultation services.
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  • Robert Benwell

    Domain flipping is an addictive form of online business. Any of your family members, who are familiar with computers and the Internet, may do this business. This business offers a hefty pay packet every month aiding to survive in the era of inflation. It also does not affect your day job and allows you to work as per your suitability. In addition, this business allows you to spend quality time with your friends and family.

  • Pamela S.Chuck

    Buying established domains may be ideal for you if you have the time to develop and monetize it so it will sell for a profit. You may decide to add additional quality content and different types of advertising that will generate greater profits .Buying established domains may be ideal for you if you have the time to develop and monetize it so it will sell for a profit. You may decide to add additional quality content and different types of advertising that will generate greater profits. When you take the time to do this you increase your chances of flipping the site for more money.

  • John Barnett

    Thanks for sharing great 8 tips and techniques. Digitalpoint forum now getting huge domain marketing area, i think this will helps a lot.

  • JohnC

    I agree to you, Digitalpoint is a good place for domain marketing ad quite a good source of knowledge for flipping domains techniques. 

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    Nice tips, thank you, i just start to learn about domain and SEO : )
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    well first  very nice info on flipping the website but I think a website broker may prove to be more useful for that 

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    Thanks for the blogroll and shoutout. You’re on my reading list as you provide great info and you blog regularly. Keep on bloggin’

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    Mark is a web developer, domain investor and entrepreneur residing in the Research Triangle area of NC. Connect with Mark on Facebook and Google+ to get in touch and receive the latest resources from DotSauce Magazine.

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