Domain Flipping: Advanced Tips and TechniquesPublished Sep 27th, 2011 Domain Auctions, Domain Marketplaces, Domain Names, Domain Sales, Marketing View Comments
When you think of domain flipping what kind of time-span do you associate with it? Are you flipping domains like Bruce Lee or doing a slow somersault in quick-sand? Many aspiring domain flippers buy up domains of interest and hold on to them, inevitably renewing each year in the hopes that the right buyer will come along.
By actively building your online presence and dedicating time to proven online marketing and sales techniques you can start selling domain names more frequently.
In this article, I will share tips and techniques that have benefited me in the past and continue to provide great outlets for selling domains today.
[Header image via Flickr]
An important starting point for domain flipping is to have a legitimate identity. Nobody truly wants to do business with an anonymous person. If you can own your name online I highly recommend it; MarkFulton.com is one of my most prized possessions. Create a website and interlink your social profiles as a platform to build your personal brand identity.
After setting up your identity on the web my next recommendation would be to begin blogging. This can either be at your personal web page or a new company page or brand identity. Write a few posts about topics related to your domains, the domains themselves, post a sale, share some news; the point is to get original content indexed and have an outlet to advertise and accept inquiries.
Email List Building
With your blog setup, now is a great time to setup an email list and start capturing verified emails. Offer an incentive whether it be blog updates, domain deals, a free download or eBook. Use a dedicated newsletter management service such as MailChimp that will not only let you send out your blog updates, but email your list directly and track conversions.
There are millions of people who buy domain names, build websites and start online ventures who are not exactly involved in domain industry circles. Network with fellow domainers on Facebook, LinkedIn and Twitter, then spend some time branching out to related industries. Connect and engage with people you are sure know what a domain name is and maybe even own a few already.
Keyword Niche Marketing
A popular, albeit dated, domain flipping tactic is to market to small businesses, blogs and on forums associated with the keywords in a domain.
I don’t recommend commenting on blogs, posting on an excessive number of forums or spamming business owners. These practices can leave a permanent record of your domain sale and are usually not effective. Alternatively, you can target hashtags or keywords on Twitter using InboxQ.
Domain Forum Engagement
After you’ve checked out some of the niche forums, don’t forget we are flipping domains after-all. If you are confident that your asking price is reasonable enough for fellow resellers, compose a sales thread on NamePros and DNForum ($50 membership) for one of the easiest and fastest methods of domain flipping.
The right auction both online and offline can provide good exposure to your domain sale. You’ll have the most success here with well-aged domain names. Consider submitting your domains to some of the leading free domain marketplaces, live domain auction events or online auctions such as Flippa and Cax.com for a great opportunity to flip domains.
Spending a little money to advertise a sale can pay off for the right domain names. Consider creating a banner or text advertisement campaign to feature on a high-traffic destination to get targeted exposure. Google AdSense and Facebook Ads are cheap and could spark a sale.
What are your top domain flipping techniques?
Thanks for reading through my tips and techniques for selling domains, now it’s your turn. I would love to hear about your own domain flipping practices. Share your story in the comments area or just fill us in on a great domain sales resource.