Chrome Instant: Load Websites Automatically While Typing Domain NamesPublished Feb 7th, 2011 Branding, Google, Internet, Search Engines, SEO, Traffic View Comments
The latest update to Google Chrome brings an exciting new feature that will save users time and increase direct navigation to websites. That’s right, Google Instant search is finally coming to a browser URL bar near you after much anticipation.
Webmonkey and the official Google blog report that a new release of the Chrome web browser is currently being rolled out. Updates include faster 3d graphics and access to the new app store, which happens to have lots of great apps for web professionals. But what I’m really excited about is the new Chrome Instant feature.
In addition to having Google search results appear instantly while searching in the URL bar, users will be able to begin typing a domain name to have the most relevant website load automatically.
[Header Image: Robert Scoble, Othar introduces Google Instant, Sep 8, 2010 via Flickr, Creative Commons Attribution]
Direct Navigation Gets a Speed Boost
The future of direct navigation to your favorite websites is just one or two keystrokes. Users currently need to enable this new feature in Chrome’s Basic settings. (Highlighted below)
Once enabled, you’ll find the fast paced browsing and searching to be very useful. Navigate to your favorite websites instantly, without the aid of your Enter button. This feature is powered by browsing history and Google’s prediction technology.
Some may interpret this change as a shift away from domain name direct navigation, when in actuality it is a very welcome shortcut that utilizes the domain name system. Memorable brands could see a significant increase in website traffic as loyal customers now barely have to think to access websites.
Chrome Instant makes visiting a domain easier than a Google search again. And, of course, it’s easier than finding a Facebook page.
Your Domain As Your Brand
Web developers, entrepreneurs and small businesses owners should work towards using quality domain names. Domains which are concise and catchy, easy to remember, pronounce and spell will benefit from lots of valuable type-in traffic.
A recent study shared by eConsultancy found that just 3% of traffic to eCommerce websites comes from social media, while a staggering 46% comes from brand familiarity. The domain name is a valuable resource for any business and should be a centerpiece of branding efforts.
I believe Chrome Instant will be a popular new browser function and may become a default feature on Google Chrome and other browsers. How do you think Chrome Instant will play out? Do you enjoy the faster browsing experience?