In this article, I am going to detail a technique for automating tedious aspects of marketing your domain names to potential end users. While this method does not fully-automate the entire process, it does significantly speed things up.
We will be using a simple browser tool and a cool new web application, but will leave the most important tasks to your experienced eye.
Round up your good keyword domains, set some reasonable prices (show a little empathy) and get ready to make some sales.
1. Search Google for your domain’s keywords and other highly relevant keywords
The most ideal potential end users will come from using your exact match keywords. Take the keywords from your domain and search for them using quotations.
To use the domain I’m marketing now as an example, for GrowLettuce,com I searched for the phrases “grow lettuce”, how to grow lettuce and grow lettuce indoors.
2. Take note of the results and paid advertisers and select the best potential leads
You will want to avoid some corporations and informational portals like Wikipedia in preference of individuals or businesses. Scan for individuals with an inferior domain on the same topic and businesses that sell products and services related to your domain.
Don’t stop on page 1. The people who need your domain the most will likely be found deeper within search results.
3. Open each lead in your browser and use the DomainTools bookmarklet
This simple tool gives you 1-click access to a site owner’s contact information. Simply drag the link to your browser toolbar in a convientent location and click it while viewing a potential lead’s website.
Bookmarklet: DomainTools (Drag & Drop link to your toolbar)
You can find this and other useful browser bookmarklets here on DotSauce.
4. Create an account with Tout, a new email marketing app
I’ve was recently introduced to the Tout app and have really enjoyed my experience with it so far. Tout allows you to create email templates for any messages you would like to send out.
Here is a quick video demonstration showing what Tout can do:
When you’re ready to start sending out emails, click “Pitch” and enter the recipients name and email address.
Tout Premium services enable you to track the performance of your templates by logging email open rates and click through data.
5. Setup a unique email template for each domain sale
I initially created a generic template for all domain sales, but found that composing a new template for each domain would yield the best results. Take a moment to customize the message, include your domains’ keywords and the domain itself.
Here is an example of a template I have setup for a domain:
I would love to get your thoughts on this technique. If you have any suggestions for automating domain sales marketing, improving this method, or if you try it out yourself please let me know by leaving a comment below.
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