AdSense Revenue to Increase With Introduction of Multiple Ad Networks

The Google AdSense team recently sent an announcement to publishers with some promising news. AdSense has opened up their doors to verified third-party ad networks and will soon allow them to compete for your website ad space!

The AdSense team will be certifying all participating ad networks for standards of user privacy, ad quality, and speed. Additionally, enhanced tools and filters will be available for website publishers in the Ad Review Center to filter out specific placement targeted ads or terms from appearing on your website.

Here is a video introduction from the official AdSense blog:

Will revenue really increase?

Opening the doors to other ad networks definitely has some promising benefits! Here are the two things that I think will benefit AdSense publishers most.

Geo Behavioral Targeting – Some of these new ad networks have advanced metrics for targeting browser location and browsing patterns. Once connected to your AdSense account, your site will be able to benefit from these new offerings. Great news for Geo website developers!

Big Business Competition – These are Google certified ad networks, so they are going to be managing lots of big business brands looking to expand their reach online across the AdSense network. Competition for display on certain websites will drive PPC rates higher.

When is this going to happen?

Over the coming months Google will be rolling out certified third-party ad networks to appear on AdSense enabled websites. This will initially be available to publishers in North America and Europe, and they hope to expand to additional parts of the world in the future.

How do I activate these new ad-networks on my site?

1. Opt into image ads – Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
2. Enable advertisers to target your AdSense channels – Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
3. Opt into placement targeting – Placement targeting will allow advertisers to target their ads specifically to your site.

So, what do you think of this upcoming change? New ad networks competing through AdSense will increase revenue for well established websites, but do you think it will affect AdSense PPC revenue on mini-sites or parked domains? Please share your thoughts in the comments area below.