Interview With @NameCheap: The Most Popular Registrar on Twitter

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Many web developers, designers and now domainers are flocking like an army of little blue birds to Twitter, a social status service that allows you to share what you are doing in 140 characters or less. Over the Holidays, NameCheap.com ran a wildly successful trivia contest promotion which amassed them a huge number of followers. This is the story of their success on Twitter.

About how many Twitter followers did @NameCheap have before your contest began?

Maybe 30. We set it up and used to to answer basic questions and offer specials, but it wasn’t something used regularly. (NameCheap now has 4,221 followers!)

What has the response from contest participants been?

Overwhelmingly, they loved it. Many people asked for more contests. It was blogged about quite a bit as well, with some participants even showing how to answer the quickest. Even the CEO of Twitter, Evan Williams, mentioned how much he liked the idea.

What was the total amount of domain names that were won?

Over 600.

Who organized all the Christmas trivia questions? I’m sure they deserve some recognition.

Our Marketing Specialist Michelle Greer wrote them.

Have you seen a significant increase in new customers during the contest?

Our website got 47% more new visitors.

What are your future plans for the @NameCheap twitter account?

Possibly more contests. Definitely updates on our service and basic support.

I see NameCheap is on Facebook as well, how has your experience been with that network?

Good. It puts names and faces behind our customers.

How do you think social networking will affect domaining in 2009?

It allows us to offer more hands-on support with our customers and will help us understand how we can offer what our customers want. It will also help connect domainers with other domainers as well as potential buyers for their domains.

Thanks for answering these questions NameCheap! Be sure to follow @DotSauce and check out this List of Top Domainers on Twitter too!

Shane Hudson

I saw their contest and entered a few of them. Ver good idea and amazing turnover!!

Shadi Philip

actually it was a kicking contest.. liked it alot:D

Chef Patrick - DNKitchen.com

Great interview.

Twitter is a very powerful tool that domainers really need to take advantage of. I am certainly learning as much as I can about it.

David Hobson

Nice interview. I did`nt realise that namecheap where on twitter but i am now following them. Happy new year to you and your readers.

butingTech

Congratulations to @NameCheap for being successful in their recently held contest. I joined the contest but I was not able to win.

Johnny Moon

the turn over was truly awesome. i did not participate the contest but enjoyed it thoroughly.

Jules

Good interview, all domain brooker must have to get twitter, cause this is a powerful tool who grow after each day.

Jinks

I just started using them, and they seem top-notch. I've only heard good things about them as well.

Good to see that they're trying out new marketing methods!

Marvin Music

honestly TWITTER is one of the few "newfangled" things I just haven't been able to get into at all. I just don't the appeal! But it's still interesting to see people having success with it.

Brian Elliott

Wow. That was a hugely successful campaign. Twitter is a little tricky to understand, but you have to figure out how it can work for you. I can see many more businesses now flocking to Twitter.

Brandon Walker

That sure was a good idea by Namepcheap to run that contest. It looks like it paid off for them! a 47% increase in traffic as a result is amazing!

Anna

I am amazed at how such a simple tool like Twitter can make such a huge impact on a person's blog or website. It's a must for any new blogger.

Geoserv

I have yet to figure Twitter out, I have signed up but have yet to see it's full potential.

James

Twitter is great for any business that can offer services over the net. It's also good to build up a personal reputation if your in a specialty feed. The amount of people who can get to follow you quickly is amazing if you can prove you are truly what you say you are.

ferri

Good interview,
Twitter is nice service for all domainers... I will sign up to see the advantage

karen

I just started with twitter.
I heard so much about them.
This was a very good interview.

B.M. Garrett

I also use Twitter. This is an amazing success story and a good idea. I'm about to run contest on my sites so I will have to implement this strategy and analyze the outcome once it is over. Great post!

Omer

I love namecheap, I use them for all my domains, the best and cleanest interface.

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