Advertising Sales: Must Have WordPress Plugin
21 year old web developer Simon Emery has created an advanced WordPress plugin which completely manages all your direct advertising sales. After stumbling upon this unique plugin, I immediately purchased OIO Publisher and installed it on DotSauce Magazine.
Intelligent and Customizeable
The process of installing OIO Publisher went as smoothly as all WordPress plugins generally do. I emailed Simon shortly afterwards asking which file I needed to edit to customize the paid text link style output. He responded very promptly and pointed me to the elusive /include/output.php file.
Everything was setup and ready to accept direct advertising sales in a matter of an hour or so. I cut out the middle man entirely and get 100% revenue from my generous DotSauce sponsors.
OIO Administration Panel
The OIO Publisher administration is very simple and user friendly. The “Business” dashboard allows you to get updates and edit settings. There are tabbed sections for managing purchases, email templates and your affiliate program.
Suggested Modifications
Soon after I finished customizing my installation, I received this concerned email from a DotSauce visitor.
“I clicked on the “Advertise Here” by curiosity about the advertising deal. But I did not get any info, if you are selling ad space in a flat fee, ppc, cpm, … basis, nor your ad rates. But a form already asking me my name, email, how I am going to pay…
STOP! If you want to sell advertising, trust me, the FIRST thing you should do is inform potential advertisers about your ad deal. Otherwise advertisers will bounce this page, and will not come back.”
Very good information to know and I am very grateful that this guy emailed me so quickly after installation. I read this and went back into the output.php file and edited a few hard coded hyperlinks to point to my Sponsorship page and then moved the actual purchase action links within that page.
I also edited the CSS styling of the payment form to match the general look and feel of DotSauce so potential sponsors would feel more comfortable.
Added Benefits
This is a screen capture of the member’s area at OIOPublisher.com where you can manage your marketplace listings and affiliate earnings. OIO pays an incredible 50% sales commission for paid referrals.
This plugin will save you countless hours of data management and communication with advertisers by automatically notifying you and your advertisers about their ads and reminding them when to renew.
OIO Publisher is essentially your turn-the-key and profit solution for selling ads on your blog.
Purchase and Download
Costing you a one time $37, a bargain, a steal, a down payment on your ticket to profiting with your blogs from direct advertising sales.
OIO Publisher is a must have wordpress plugin for the serious blog.
January 11th, 2008 at 7:40 am
I don’t advertise, but I love plugins and widgets. I like the way Wordpress is packaged light and allows near-unlimited customisation by user generated plugins and widgets.
January 11th, 2008 at 9:14 am
hey, great idea! I just need the plugin to manage the direct ads.. I’m not using it yet but I WILL use it later… thanks for sharing… If I buy it, I will use your ref
January 11th, 2008 at 12:17 pm
Nice
January 11th, 2008 at 3:56 pm
Very useful. Thanks for sharing
January 11th, 2008 at 5:18 pm
Thanks for the article about OIOpublisher, Mike. Good point on the purchase pages also (same goes to the user who emailed) - I would like to completely re-do those pages, to integrate with the blog theme automatically, and add in some more info on each ad type at the top of the page.
Any suggestions on a good default layout welcome.
I initially assumed the javascript selection to view ad type details would be enough, but I agree having it be the first thing you see would be an improvement *added to list*.
January 11th, 2008 at 9:39 pm
Wow! This looks like an awesome plugin that can be very beneificial and time-saving. Thanks for letting us know!
January 12th, 2008 at 9:31 am
Interesting price only 37$ but i’m not advertiser may be in the future and stat with this one .
January 13th, 2008 at 6:48 pm
I just wanted to let people know about a thread I just started on the site forum. There have been a lot of suggestions for improvements lately, and given that I don’t want to miss anything, I’ve created a thread where people can leave their suggestions, for me to go through one by one.
Now, back to work.
January 14th, 2008 at 7:32 pm
50%! That’s unbelievable. I’ve been looking for a good alternative to google since they want to be a pain in the butt.
January 16th, 2008 at 5:43 pm
This looks great. I can’t wait to use it on both of my blogs
February 18th, 2008 at 7:49 am
Just wanted to say hello and great blog!
February 27th, 2008 at 2:09 pm
[…] and “Click”: If you use banner ad management software such as phpAdsNew or a certain WordPress Plugin to manage advertisements make sure it does NOT contain “ad” in the folder name. You should also go one step […]
April 20th, 2008 at 11:28 pm
[…] Ability to sell direct advertising […]
July 28th, 2008 at 5:54 am
So far so good. There isn’t enough Ad plugins for WordPress yet. Thanks for the find!
August 10th, 2008 at 3:56 am
Hi there…
Thanks so much for the info. I will definitely use this plug-in for my blogs.
Take care,
Leslie
http://www.lesliestudios.com
August 27th, 2008 at 1:13 am
I had never heard of this, until now…
Thanks for the heads up!