“This Domain May Be For Sale”: How To Increase Sales Leads
Imagine someone trying to find the owner of a domain, a large percentage of internet users do not know what a whois record is. Your potential clients cannot locate you because they do not know how. What is the percentage of people contacting you about a domain that you own through your Whois record? You can increase your sales by creating a simple contact form on one your domains’ landing page. What is a contact page going to do for you? I am going to lead you through the process of getting an increase of 20% or more in leads for your domains. This is how:
A) Create a form page with the domain, clients name, clients email address, a “make offer” box and any other info you want to get from your potential clients. Have this page email you with the contact information of the person interested in your domain.
B) How does this help me sell more? On every one of your domains create a “This Domain May Be For Sale” link which goes to your contact page. (Example: contact.php?domain=nameforsale.com) Get the “domain=” variable from the query string and fill your contact page with the domain in question. Now you have a lead generating system that will help you sell your domains.
C) You could get more creative and store this information in a database for your records and count how many people have contacted you on a single domain. The quoted price and any other info you gather can be sent to your clients.
Closing Sales
In essence get creative and send out professional letters to your clients. Do not tell them what they should or can do with the domain they are buying. They have their own reasons for contacting you. Help your sale along with providing limited stats that you have acquired in the length of time you have owned the domain. Do not disclose the revenue the domain makes unless it is imperative to complete the sale.
Best of luck in the New Year!
About The Author: Bill is the Sales Manager of DomainSource.com, a well established company that has been providing domain registration and web hosting services as well as premium domain sales since 1999.
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January 2nd, 2008 at 11:37 pm
That is a good point that we should be putting a form on the front page. I use whois all the time, but it makes sense that it is not common knowledge. Most people probably just type the domain name in.
January 3rd, 2008 at 2:06 pm
Bill, I can’t find the link on your site?
Ok, I know that not all domains are for sale, but I will use this tip on the domains I MAY sell for the right price.
/Andreas
January 4th, 2008 at 1:18 am
Good point.. alot easier than putting up a for sale sign on the front page !
Keep up the good work, David
January 6th, 2008 at 1:11 pm
As an online company, we are oblied to put our contact data, as name, fone and e-mail, but as a general aspect, mail is the most used contact mechanism about other websites. One of the major problems of allerting is a so open way the interests for selling a domain is that customers might be tempted to believe that aren’t safe anymore to trade with the website, due to the fear of contract disrupt or, about blogs, discontinuation of new posts.
February 18th, 2008 at 7:59 pm
i will definitely make a better contact page after reading this, thx!
July 9th, 2008 at 5:57 pm
Great advice! One thing I must note, however, is sometimes google frowns upon purchasing older and relatively unused domains.