Domain Sales

Disclosing Registrars: Why It Might Not Be a Good Idea

Posted on December 15, 2007 in: Domain Sales, Marketing, Registrars

An idea has occurred to me after browsing thousands of domain sales listings over the years. On private portfolio websites, forums and other domain sales marketplaces, telling buyers where your domains are registered may not be so good for sales. My reasoning behind this theory is that, no matter the quality, if you’re domain is at some obscure or less-popular registrar it will turn off a buyer immediately.

What you want to do is let the buyer make an instinctive purchase decision based on quality and need of your domain name. I personally have found myself ready to purchase an after-market domain only to read the fine print that it is registered at JoeSchmoe Registrar Inc. instead of my preferred registrar, GoDaddy.

However, it is important to note that many domain industry forums require you to list registrar information. You should abide by the rules at all times in these instances. If you have your own portfolio software such as SecondVersion’s free Domain Name Portfolio, I would suggest you opt to leave all mention of registrar empty.

If a buyer truly wants to buy your domain name he will pay you and takes steps to acquire it regardless of where it’s located.

What are your thoughts and experiences? Please leave a comment.

About Mark Fulton

Mark is a full time web developer, domain investor, entrepreneur and blogger residing on the coast of North Carolina, USA. Are you a web professional or interested in domains and online business? Please connect with Mark on Twitter and on Facebook to interact and stay up to date on the latest resources from DotSauce Magazine!

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