Comments on: Innovative Domain Branding, a Coffee Company’s Success Story http://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/ What's HOT in domain names and web development! Thu, 09 Feb 2012 09:07:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Joyhttp://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/comment-page-1/#comment-52218 Joy Sun, 07 Jun 2009 15:08:27 +0000 http://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/#comment-52218 Specific brand: A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex. Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney. As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand. Specific brand: A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex.

Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney.

As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand.

]]> By: Joyhttp://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/comment-page-1/#comment-59708 Joy Sun, 07 Jun 2009 15:08:00 +0000 http://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/#comment-59708 Specific brand: A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex. Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney. As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand. Specific brand: A brand that defines itself narrowly and with detail. Examples include Starbucks, Ray-Ban, and Kleenex.

Vague brand: A brand that defines itself via characteristics, emotions, and broad strokes. Examples include IBM (the new IBM), National Geographic, and Disney.

As you develop your brand, try to think into the future to where you want to take it. I am not suggesting that you start off with a hard-to-control vague brand, but with proper planning, your move to a broader brand will be much simpler than if you try to do so with a specific brand.

]]> By: Billhttp://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/comment-page-1/#comment-39167 Bill Tue, 17 Feb 2009 21:18:03 +0000 http://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/#comment-39167 Very interesting story.. I recently bought a domain pertaining to coffee aswell. Very interesting story.. I recently bought a domain pertaining to coffee aswell.

]]> By: Billhttp://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/comment-page-1/#comment-59707 Bill Tue, 17 Feb 2009 16:18:00 +0000 http://www.dotsauce.com/2007/06/22/innovative-domain-branding-a-coffee-companys-success-story/#comment-59707 Very interesting story.. I recently bought a domain pertaining to coffee aswell. Very interesting story.. I recently bought a domain pertaining to coffee aswell.

]]>