Creative Marketing with Domain Names
Rob of SearchDomainsForSale.com has published a list of 190 creative domains so far that are used by major international corporations as marketing tools. The interesting thing about all of these names is that none of them directly mention the company’s brand name.
This is promising for domainers who hold quality keyword names in their portfolios as the reach of the domain industry continues to skyrocket.
The purchase, development and marketing of non-brand domain names to promote an existing, nationally known brand names is a cutting edge marketing idea. This method gives ad agencies and brands the ability to monitor traffic to the non-branded web site allowing them to better track their campaigns. Also, developers and marketing agencies do not need access to the corporate or main brand site for development and statistics.
Here is a handful of excellent examples from the list of creative marketing use domains:
- Bayer - WonderDrug.com
- California Milk Advisory Board - RealCaliforniaCheese.com
- Dasani - MakeYourMouthWater.com
- Discovery Channel - Planet-Earth.com
- Glad - 1000Uses.com
- Hilton Hotels - BeHospitable.com
- US Air Force - DoSomethingAmazing.com
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June 4th, 2007 at 5:19 pm
[...] Keyword Domains for Corporate Sites Mark Fulton at DotSauce points to a list of 190 keyword domains, compiled by SearchDomainsForSale, used by various corporate entities [...]
June 22nd, 2007 at 11:39 am
[...] the web. Domain names continue to be a powerful marketing tool. In a related article on DotSauce, Creative Marketing with Domain Names, we see that hundreds of large corporations are turning to domains that do not mention their [...]
October 8th, 2007 at 10:49 pm
These are great. thanks for the info. i really suck at picking domains. the makeyourmouthwater one is my favourite.
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December 14th, 2008 at 3:56 am
Thanks for an interesting read, I will check some more of your posts! Thanks Mike
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January 23rd, 2009 at 11:38 pm
I really enjoyed this post (not that I didn’t enjoy the others as well ;) )- nice work man.
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February 15th, 2009 at 6:48 pm
Thank you for your help!
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March 24th, 2009 at 5:27 pm
This should be on digg front page. Just my two cent. :)
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March 25th, 2009 at 7:19 pm
I enjoyed your post and have bookmarked your site. ~ Cheers Paul
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April 7th, 2009 at 3:13 am
You saved me a lot of time researching for my class assignment. I am in your debt forever!
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June 6th, 2009 at 2:16 pm
I’m belive that too, but anyone can tell me the detail and why?
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June 12th, 2009 at 7:17 am
I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work. Look forward to reading more from you in the future.
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